USA Hockey Magazine

October 2019

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T he Boston Bruins' duckboat parade on June 18, 2011 was, to date, the largest gathering in city history, bringing out not only fans that had recently fallen in love with their team but those from prior generations. Tattered No. 24 "O'Reilly " jerseys mixed in among the many No. 37 and 63 sweaters scattered along crowded sidewalks to greet their heroes and get their first glimpse of the Stanley Cup since 1972. A full decade into the Patriots' dynasty and on the heels of two World Series championships for the Red Sox and the Celtics' 17th NBA title, the Bruins were finally vindicated. What they didn't do is rest on their laurels. N o t a y e a r p a s s e d b e f o r e t h e B r u i n s unveiled new initiatives aimed at growing t h e g a m e o f h o c k e y, s u p p o r t i n g n e e d y children and strengthening their presence in the community. "Learn To Play, that really is the benchmark. It's the largest Learn To Play program among the NHL teams that do it, and that's where it all starts," said Kevin Kavanagh, executive director of Massachusetts Hockey. " What I see is the commitment to the overall reputation and the marketplace. That starts at the top." 32 // OCTOBER 2019 USAHOCKEYMAGAZINE.COM Bruins Remain Committed To Growing The Game Throughout New England By Mick Colageo THE HUB O F T H E H O C K E Y C O M M U N I T Y

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