Spring 2019

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40 PULLUSA MAGAZINE SPRING 2019 Not only is that growth key to the long-term survival of clay targ et s h o o t i n g s p o r t s — e v e n s h o o t i n g sports in general—but that growth h a s b e e n a g o d s e n d t o t h e s h ot - gun industry that has never really focused on specialized products for the youth shotgun sports. It's easy to understand just how important the League is to the fire- arm and shooting sport industry as a whole. This school year the League will have over 32,000 participants. That number alone represents tens of millions of dollars of industry s p e n d i n g o n s h ot g u n s, s h o ot i n g THE FIELD INSIGH T clearly been felt. Older shooting ranges have been reopened and are now flourishing. As local schools f o r m n e w t e a m s, s m a l l s p o r t i n g goods retailers now have new cus- tomers that purchase products to allow them to take part in League events. The secret to the success of the youth shooting sports industry is providing affordable products designed for the youth that partic- ipate in it. SKB became a proud sponsor of the League shortly after its begin- nings in Minnesota. Along with our d o n a t i o n s, w e 'v e t a k e n a p r o a c - tive approach to attending League events. We assist athletes with gun fittings and provide opportunities for them to try out a fitted shotgun at a practice trap. T h a t d e d i c a t i o n t o y o u t h c l a y target shooting sports has led to the students and parents embracing the SKB brand. Our next generation of customers are loyal to us because we've been loyal to them. Those cus- tomer relationships are built over time and the League has provided us with the opportunity to build more and more of them each year. D u r i n g t h e t i m e w e ' v e s p e n t u n d e r t h e S K B v e n d o r t e n t a t League events, I've seen the excite- ment in the eyes of the young men and women who shoot their first 25 straight, then their first 50 straight. This is really exciting and rewarding for the parents, coaches and the S K B t e a m . I t 's b e e n a n h o n o r t o watch them grow and participate in the sport each year, while becoming polite, considerate, and above all safe and responsible individuals. We at SKB look forward to being a part of the League's 100K Drive to 2025 vision. ✪ vests, safety equipment, and tens of millions of rounds of ammunition. As an industry leader in the pro- duction of specialized target shot- guns, our focus continues to be the production of affordable shotguns with adjustable gun stocks. These s h ot g u n s a r e d e s i g n e d t o f i t t h e ever-changing physique of the stu- dent athletes as they grow, giving t h e m t h e b e st o p p o r t u n i t y t o b e successful in shotgun sports. As I've traveled to League events and spoken with athletes, families, and coaches from across the coun- try, the impact of the League has s a sponsor of the League for many years, it's been a delight to see the League's vision come to fruition through the amazing growth of youth shooting sports that started in Minnesota and now extends across the country. DID YOU KNOW? With support from partners like SKB, the League has launched the 100K Drive to 2025. DEDICATED TO OUR INDUSTRY'S FUTURE by ROB JOHANSEN, OWNER AND CEO, SKB SHOTGUNS A

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